How Do I Become a Digital Strategist?

In today’s connected world, every organization needs a digital strategy. How do you stand out in a saturated online market? How do you develop an effective inbound marketing plan? How […]

How Do I Become a Community Manager?

Community management is a critical part of any organization’s marketing strategy. Whether it’s developing a blog presence, building social media channels, or monitoring discussion forums, community managers have a hand […]

How Do I Become a Marketing Communications Coordinator?

While technology has radically changed marketing methodologies, basic practices and procedures remain the same, especially high-quality communication. Enter the marketing communications coordinator, whose responsibilities span everything from public relations and […]

How Do I Become a Marketing Manager?

In the 18th and 19th centuries, it was the the Industrial Revolution that launched professional marketing. Innovators like Josiah Wedgwood (and hucksters like Timothy Dexter), helped develop standard practices and […]

Tips for Using Linkedin For Self-Marketing

Video content has been shown to drastically outperform social media posts that only feature text or images in terms of user engagement, retainment, and ROI. Marketers, influencers and posters everywhere […]

How to Use the New Linkedin for Marketing

Good news! Cold calling is dead. According to UNC’s Kenan Flagler Business School, more than 80% of decision makers simply won’t take a cold call. Less than 2% result in […]